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One of the most recognized Japanese companies, manufacturing kitchen knives & kitchen accessories.
The popularity and leading position in sales outside Japan, brought a sensible strategy aimed at meeting the needs of ordinary customers.
Well-made steel and deep thoughtfulness have earned massive recognition.
Most users note an unbeatable "value for money".
By creating products at an affordable cost, the company was able to prove that a good knife is not necessarily expensive.
The main focus and popular brand of Fuji Cutlery Co., Ltd., is Tojiro, with a large assortment.
Few people know that this is not the only trade mark, owned by the company, and there are also Narihira and Tojuro, focused on the budget segment.
The shape of the blades is fully inherited at the Tojiro brand, like classic.
The used materials are still high class, and the price is lower.
This allows more beginners to get a solid product, with a small purchase budget.